A passionate marketer with over 10 years of experience across various industries.

My Professional Journey

Anker Cloud Technology Pvt Ltd | Senior Manager – Marketing | May 2024 – Nov 2024

A Cloud Services, AI, Cybersecurity provider

Heading the marketing function and managing a marketing executive, designer and content writer.
Supporting the sales team with lead generation activities (AMB, corporate events, paid ads, email marketing and LinkedIn campaigns) and marketing collaterals.
Created $1.5 mil worth of opportunities in 3 months.
Managing the Social media presence, websites and content curation for blogs and case studies
Partnering with AWS and GCP marketing team for joint marketing activities (MDF)
Content creation and curation, email marketing, blogging, SEO, etc.
Working with Global marketing teams for EU markets.
Launched 'Unosecur' a cyber security product. End-to-End GTM

Manipal Global Education Services Pvt Ltd | Sr. Manager - Marketing | April 2022 – May 2024

Manipal Medace - eLearning App

Founding team member. Planned the GTM and launch of Manipal MedAce.
Leading the Performance marketing function to ensure a healthy lead funnel. Paid ads across, Meta, Google, and programmatic platforms.
Established essential backend systems and teams, including CRM, service desk, inside sales, and customer service.
Consistently met digital sales targets month on month. Delivered 5K+ paid subscriptions over 6 months.
Achieved 2L+ app downloads in 6 months through digital, ground efforts and influencer marketing.
Led a team of marketing and inside sales executives, and multiple agencies and vendors.
End-to-end app marketing, and managing Play Store and App Store ratings.

Pearson India Education Services Pvt Ltd | Senior Manager - Marketing | Dec 2016 to April 2022

B2B SaaS recruitment product | Mental health assessment products

Global liaison for managing all marketing activities across India, Japan, EU, US and Brazil.
Managed multiple SaaS-based B2B assessment products in the recruitment and mental health spaces.
End-to-end brand and performance marketing management.
Managed a team of one designer and a marketing executive.
Created Rs.25cr worth of opportunities for the sales team yearly.
Started two podcasts

Sr. Manager - Marketing
Edreams Edusoft Pvt Ltd April 2014 to Dec 2016

eLearning K12 product

Helped set up and managed the marketing department.
End-to-end brand and performance management, Social media management.
Launched and managed Nationwide B2C marketing campaigns, sales operations and commercials.